Book Review: The 10X Rule by Grant Cardone

Among the bestsellers in the self‑help category on Audible, **The 10X Rule** is a book about productivity in the business world. It underlines the importance of not limiting goals and of *taking 10× higher levels of action* to achieve them, placing success as essential: *“if you're not first, you're last.”* The author is Grant Cardone, an American entrepreneur. He began his career as a car salesman, later became CEO of Freedom Motorsports Group Inc., and worked on a National Geographic TV series called Turnaround King, helping small businesses get back on their feet. Author of several books, he now directs Cardone Acquisitions, Cardone Enterprises and The Cardone Group; he has been listed by Forbes among notable marketing influencers. ...

December 4, 2016 · 3 min · Andrea Azzola

Recensione: The 10X Rule, di Grant Cardone

Tra i bestseller della categoria *self help* su Audible.com, **The 10X Rule** è un libro che tratta di produttività contestualizzata al mondo business. Sottolinea l'importanza di non porre limiti ai propri obiettivi e di dedicare *un impegno dieci volte maggiore* per raggiungerli, ponendo il successo come un traguardo imprescindibile: *"If you're not first, you're last"*. L’autore del libro è Grant Cardone, un imprenditore americano dal patrimonio stimato di 500 milioni di dollari. Inizia la carriera come venditore d’auto, diventa CEO della Freedom Motorsports Group Inc. (Los Angeles) e partecipa a una serie televisiva per National Geographic, Turnaround King, dove aiuta piccole attività a rimettersi in piedi. Autore di circa dieci libri, oggi dirige le società Cardone Acquisitions, Cardone Enterprises e The Cardone Group. Forbes lo ha indicato come uno dei marketing influencer più promettenti per il 2017. ...

December 4, 2016 · 3 min · Andrea Azzola

The Goalodicy Trap

## The Goalodicy The goalodicy is the obsession in pursuing a goal, a compulsion such that the individual often ignores its own context. The term, coined by D. Christopher Kayes of the University of Washington, is a merge of the English words goal and theodicy, which etymology suggests a similarity to “divine justice” in Greek. Another common term for goalodicy is goal-blindness. The Everest Disaster In May 1996, 34 climbers departed to the conquest of Mount Everest, the planet’s highest summit. The team was preparing at field IV, 7900 meters of altitude, the last checkpoint before the final goal at 8848 meters. ...

May 14, 2016 · 3 min · Andrea Azzola

Waking Up Early And Getting Things Done

Waking up early can be a simple and effective productivity technique. In fact, it’s one of the best approaches in my arsenal—here’s why. Draw from Willpower It’s 8 a.m.—not exactly early—but it’s Saturday and for me this is the proverbial “stay in bed.” Normally I wake up at 6 a.m., despite my job not requiring my presence before 9 a.m. At this hour I can deal with something for which, in the evening, I wouldn’t have the mental energy—like writing this post. ...

March 26, 2016 · 3 min · Andrea Azzola

The Path to Financial Independence

The term *financial independence* indicates a state of finances in which an individual can fulfill primary needs without participating in employment. It is usually achieved when the difference between *recurring revenue*—corporate dividends, product sales, real‑estate rentals, etc.—and *living expenses* covers the basic quota for personal sustenance. The path to financial independence is usually undertaken by people with a strong desire for freedom, or by people with significant capital looking for smart ways to manage it. This goal is rarely achieved by luck—like a lottery win—but rather by a strong and disciplined management of personal finances, with a pinch of entrepreneurial skill. ...

March 20, 2016 · 3 min · Andrea Azzola

Get Up And Code Podcast Review

*I remember one time that I was under a pretty heavy barbell doing chest presses. I was listening to the podcast and the host made a very good joke, I lost my temper, I almost dropped the weight on myself and bursted out laughing in the middle of a otherwise very silent but also very populated gym. Luckily, I kept a bit of self control and saved possibly a few ribs. So be advised, and **listen responsibly ;)**.* The discovery happened because I wanted to employ my daily commute to work to deepen my fitness knowledge amongst other things, confrontation is something that does not finds much space at the gym, people get there to workout and not much to talk. Scrolling through the iTunes podcast directory, health section, I found the Get Up and Code podcast and got intrigued. The description stated fitness for developers so I checked it out, hoping for a nicely tailored approach that might help me leverage some technical skills. ...

January 17, 2015 · 3 min · Andrea Azzola

The Luck Surface Area Principle

**Luck Surface Area** principle, credited to Jason Roberts, states that increments of **luck** in a certain field of interest can be achieved by **doing** and **telling** about it. The Formula The recipe may not sound new to many—the concept is ABC for influence and advertising—but what I find interesting is its simplicity (easy to remember and explain) and its applicability to personal branding. L = D * T ...

December 26, 2014 · 2 min · Andrea Azzola

Personal Branding, a Brief Introduction

Personal branding is a branch of marketing and a set of techniques for *nurturing* the public *perception of self*. I'm a software developer with interest in personal development and entrepreneurship, and this article discusses a few key principles I've learned over time and through literature. It’s a matter of survival We all live in times when big corporations dominate the web, when work‑contract stability is challenged every day by competition and outsourcing to the cheapest. Information is a first‑class citizen; HR departments can conduct most of their research through LinkedIn and Google. Change might be subtle but it relentlessly pulls the levers. ...

June 7, 2014 · 3 min · Andrea Azzola

Humans and Multitasking

Multitasking means the capability of executing multiple tasks concurrently. The *multitasking* concept find its origins in the computer industry. Nowadays consumer computers, phones, tablets are perfectly capable of running multiple logics in the same time window, they've become so good at this that some company are already focusing toward the next big step, [anticipatory computing](https://en.wikipedia.org/wiki/Anticipation_(artificial_intelligence)) (eg: Google Now). Assisted *multitasking* brings huge benefits in terms of productivity, some computations can be anticipated and so them results, which is a huge win for everyone. But other than devices, can, our brain, multitask? The answer is apparently, *no*. Subconscious mind Technically speaking, we are constantly multitasking. Breathing, like heartbeat, belongs to a subset of tasks handled by our subconscious mind and these tasks represent one exception. ...

January 30, 2014 · 3 min · Andrea Azzola