The Luck Surface Area Principle
**Luck Surface Area** principle, credited to Jason Roberts, states that increments of **luck** in a certain field of interest can be achieved by **doing** and **telling** about it. The Formula The recipe may not sound new to many—the concept is ABC for influence and advertising—but what I find interesting is its simplicity (easy to remember and explain) and its applicability to personal branding. L = D * T ...