Andrea Azzola

Technology, Personal Development and Financial Independence

Book Review: The 10X Rule by Grant Cardone

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Among the bestsellers of the self-help category on Audible.com, The 10X Rule is a book about productivity within the business world, it underlines the importance of not limiting goals and taking 10 times higher levels of action in order to achieve them, placing the success as an essential milestone: "if you're not first, you're last".

The book's author is Greg Cardone, an American entrepreneur with an estimated networth of 500 million dollars. He began his career as a car salesman, soon CEO of Freedom Motorsports Group Inc., he worked on a television series for the National Geographic channel named Turnaround King, where he helps small businesses to get back on their feet. Author of 10 books, now directs his companies Cardone Acquisitions, Cardone Enterprises and The Cardone Group; Cardone has been choosen by Forbes as the most promising Marketing Influencer for 2017.

Book Review

The beginning of the book was a bit disappointing: a little bit irrational, full of hyperboles, not what I hoped from a five-starred best seller. Cardone uses an aggressive salesman style, sometimes challenging the reader's values in a subtly disrespectful way. I soon stopped reading and was ready to discard it.

There was some potential in the ideas though, so I spoke about it to a friend, he read the book, agreed on my objections and in the end he was fairly optimistic. So I felt compelled to finish considered that after all, the narration was quite enjoyable. One thing that particularly set me off: Cardone stresses that commitment to success is a duty owed to the simple fact the we exists. He discredits the values of a modest/frugal life, like they were values taught by some kind propaganda to keep people at bay. But of course that's one of Cardone's opinion on which no one is oblidged to adhere to.

As today however, this book is one the most mentioned in our conversations, for a simple reason. It talks about a single fundamental rule that people tend forget out of convenience: if you to want to get 100, go for 1000this might be and Italian saying. Mathematically speaking what Cardone says matches, this rule is often negliged or underrated, but it is one of the most valuable. People tend to look at the "once blue moon successes" but tend to forget that statistically for every success there are countless failures and only increasing the amount of effort one can streghten her skills and increase her chances. Throughout the book there are many clever ideas and interpretations to credit this principle, making it worthwhile reading.
This controversial concepts had surely gained the book a lot of attention, which has become a New York Time best seller. And like Cardone reminds us: there is no such thing as bad publicity.

Key Concepts

  • set goals that are ten time more ambitious
  • act 10 times greater than what you consider normal
  • to compete is a mistake, one must dominate
  • obsession is not a disease, it's a blessing
  • acquire clients is more important than supporting them
  • commit and take opportunities, figure out things later

All editions of The 10X Rule on Amazon.com